A row of white lakeside houses reflected in still water at golden hour

Story-led content for places worth discovering.

Photo and social for boutique stays, thoughtful homes and the people behind them.

Where this starts

Every place has something worth capturing.

When you’re around a place every day, it’s easy to miss the little things that make it what it is. So it starts with getting to know the place, having a look around and seeing what stands out.

Then it’s about capturing those things in a way that feels natural, whether that’s through photographs, video or a bit of both.

Lily Taylor on a mountain trail, camera round her neck and pines behind her

Who’s behind it

Hello, I’m Lily.

I’m Lily, a photographer and content creator based in Malvern, at the foot of the hills.

I’m more interested in capturing what makes a place feel nice to be in than making everything look perfect. The way the light comes in, the little details, the spaces people naturally gravitate towards, and all the things that give somewhere its own feel.

I think those details are often what make people connect with a place, rather than just how it looks in a photo.

Before Nested, I spent four years running social for the founder of one of the UK’s biggest fitness brands. Then I packed up and moved to Australia, where I worked for a travel company promoting the East Coast while road-tripping around it myself and taking photos along the way.

Now I’m back in Malvern, and Nested is really a mix of everything I love doing: photography, storytelling, experiencing beautiful places, and finding the things that make somewhere worth visiting.

The road here

Six years of working in social, and a lot of learning along the way.

Where I’ve worked, and what the numbers did while I was there.

Social Media & Communication Lead

Ben Francis, Gymshark · Solihull, UK

Four years running Ben’s personal channels across Instagram, TikTok, LinkedIn and YouTube, covering everything from strategy and content planning to filming, editing and writing.

A lot of that time was spent travelling with him and creating content as we went, which gave me a pretty unique look at what happens behind the scenes of one of the UK’s biggest fitness brands. It taught me a lot about building a personal brand, telling stories and creating content that people actually want to follow.

TikTok YouTube Instagram LinkedIn

TikTok

3k → 276k: Followers, up 9,100%

3.8M likes overall. Best six posts: 7.1M, 6.5M, 2.7M, 2.7M, 2M and 1.1M views.

YouTube

198k → 275k: Subscribers

$28k of organic revenue. Best six videos: 176,690, 170,626, 152,486, 143,448, 135,635 and 134,536 views.

Instagram

250k → 534k: Followers, up 113.6%

Best reels: 1.8M, 1M and 763k views. Best posts: 294k, 239k and 140k likes.

150k → 633k: Followers, up 322%

Best six posts: 101k, 58k, 40k, 38k, 28k and 25k reactions.

@greedygustavo

My cat, on the internet

I started making videos of my cat, Gus, in 2023. It was meant to be a bit of fun, and it then did considerably better than anything I had made on purpose, which taught me more about what actually makes people stop and watch than any amount of strategy would have.

TikTok

25k: Followers

2.2M: Likes overall

Best six posts: 5.3M, 4.2M, 740k, 683k, 291k and 30.3k views.

Media Co-ordinator

Welcome to Travel · Melbourne, Australia

In 2024 I packed up and moved to Australia. With Welcome to Travel I was lucky enough to capture the landscapes and experiences of the East Coast through photography and social content: shooting on the road alongside travellers, showing the reality of what a working holiday visa can actually look like, and hopefully talking the next person into going.

Instagram TikTok

Instagram

2.3M: Likes on the account

23k: Followers, built on the road

Top ten reels: 288k, 41.2k, 33.5k, 22.3k, 17.7k, 16.1k, 15.9k, 15.4k, 12.4k and 12k views.

TikTok

Top ten posts: 265.1k, 263.3k, 136.3k, 116.7k, 62.5k, 47.6k, 47.3k, 44.1k, 26k and 12.6k views.

@wanderwithlil

My own corner of the internet

Content that started in Australia and has since turned into Nested Social. Travel and lifestyle, experiences and everyday moments, shot in a natural, story-led way. It’s where most of the ideas start.

TikTok

390k: Views overall

39.9k: Likes overall

Best six posts: 273k, 58.5k, 41.2k, 22.9k, 15.1k and 12.8k views.

Nested Social

Freelance · working anywhere

Start of a new chapter.

Full photo portfolio TikTok Instagram

Boutique cabins
Holiday homes
Shepherd’s huts
Glamping
Campsites
Boutique hotels
Retreats
Wedding venues
Independent cafés
Interior designers
Estate agents

Don’t see your kind of place on the list? Reach out anyway, I’d love to hear from you.

Get in touch →

What I do

Two ways of working, roughly.

Some places need the whole lot, some just need a good set of photographs. Either works for me. If you’re not sure what would be most useful, just tell me what you’re trying to achieve and I’ll tell you what I’d do.

01 · Ongoing

Social Media Management

For places that would rather not think about it. I plan it, shoot it, write it and post it, and you get on with running the place.

Monthly content strategy & grid planning
On-location shoot day, every month
Editing, captions and scheduling
Reels and short-form film
Community management & DMs
Monthly reporting

02 · Project

Content Creation

A day or two on site, shot as the place actually is. You end up with a library of photos and clips to draw on for months, and you post them yourself.

Half-day and full-day shoots
Photography & short-form film
Delivered edited, sized and ready to post
Full commercial usage rights, always

What it costs

Roughly what it costs.

I’d rather you knew where you stood before we speak. These are the rates I work to. The numbers move a bit depending on how much there is to do, and some pieces take a lot longer to put together than others.

By the hour

If you just need better pictures.

£45 an hour

Photography and short-form film
Editing charged at the same rate
Half days and full days both fine
Everything sent over for you to approve
The photos and clips are yours to keep

Ask me about it

One day a week

If you want a proper run at it.

£1,120 a month

Works out at £35 an hour
One full day a week, four days a month
Shooting and editing, split how you like
Planning, captions and posting
Rolling monthly, one month’s notice
Everything yours to keep

Ask me about it

Two days a week

If you’d rather hand the whole thing over.

£1,920 a month

Works out at £30 an hour
Two full days a week, eight days a month
Everything in the one-day week
More filming, or more channels
Replying to comments and DMs
Rolling monthly, one month’s notice

Ask me about it

A full day is 8 hours and a half day is 4, and the monthly prices are based on four weeks.
Expenses aren’t included: travel, accommodation and anything else a job needs are added on top, so you can see exactly what they are.
The monthly options are rolling, with one month’s notice either way.

Tell me what you’re after →

Selected work

Places I’ve helped people find.

Nested is new, so there’s plenty more to come. For now, here’s a little look at what’s been keeping me busy.

The Water Cure

Malvern

Social content for an independent cocktail bar.

The Pig at Combe

Devon

Award-winning historic hotel.

Wild-Wood

Leigh Sinton

Wellness Centre, The Norrest, Leigh Sinton, Malvern

Home in South Cerney

Cotswolds

Airbnb - 3 bedrooms · 4 beds · 2.5 bathrooms

The Nook

Malvern

A cosy cottage at the foot of the hills.

Airbnb - 4 guests · 2 bedrooms · 3 beds · 1 bathroom

Reformer Pilates

Malvern

Wellness Studio

See my full portfolio →

Follow along

More on Instagram.

@nestedsocials is where most things end up first: recent shoots, places I’ve stayed, and a fair bit of behind the scenes.

Follow @nestedsocials →

Contact

Tell me about your place.

Where it is, who it’s for, and what you’d like people to feel when they turn up.

Your name * Please add your name

Email * Please add a valid email

Business or property

Where is it?

What kind of place * Please choose one

What you’re after

Rough budget, if you have one

Tell me about it * A sentence or two is plenty

I’m happy for Nested Social to store these details in order to reply. *

Questions

A few things worth knowing.

Where do you work?

Anywhere in the UK, from a base in Malvern, Worcestershire. Travel and any other expenses are added on separately rather than buried in the rate, so you can see exactly what they are before we start.

Do we need to be open already?

No, and it often doesn’t matter. If you’re still finishing, we can shoot whatever’s ready and come back for the rest. Sometimes the building process is part of the story too.

Who owns the photographs?

You do. I only ask that I can show the work in my own portfolio.

Say hello

Got a place you’d like me to look at?

Tell me what you’ve got and I’ll tell you honestly whether I’m the right person for it. Happy to just talk it through, either way.

Send me a message workwithnested@gmail.com